Initially when I visit the site it does not grab my attention. As far as the information it provides, that is where the bait is thrown to me. The site is arranged by all the genres of pop culture, forms and issues, as well as examples of each with sites and articles to expand. The site also magnifies the history and overviews of pop culture throughout the cyber world, society, and the environment. We would definitely want to go to this site in order to research and find references regarding any territory of pop culture. For the mere fact that there are hundreds of articles, books, references in general, etc., it is in fact useful. Personally, I love visuals and this site lacks that, but it has information of purpose so I can say that supersedes my need for flashiness and videos. I am sure we'll be using it quite a bit throughout the semester so I guess I should get used to it, huh?